For the sake of your brand, not all moms are created equal.
All moms have a very fundamental thing in common: kids.
But for your sampling to moms tactics, not all moms are created equal.
When it comes to purchasing decisions, moms want to touch, feel and sample the products they bring into their homes. They want to be 100% certain of their purchase before they introduce it to their kids. In a competitive marketplace, sampling remains one of the most effective forms of marketing, with benefits that include: