We all know that moms are the retail juggernaut. According to Forbes, American moms control 85% of household purchases and wield an astounding $2.4 trillion in spending power. With those kinds of numbers, it is no surprise that moms are top of list for many, many marketing campaigns.
When it comes to purchasing decisions, moms want to touch, feel and sample the products they bring into their homes. They want to be 100% certain of their purchase before they introduce it to their kids. In a competitive marketplace, sampling remains one of the most effective forms of marketing, with benefits that include: