Meet Our Reader.
She’s young. She’s well-educated.
She puts family first.
She’s a power mom.
She’s a Macaroni Mom.
- 90% are moms of kids aged 1-12
- 70% have two or more kids
- 60% have a HHI over $75,000
- 86% attended college and 21% hold graduate degrees
- 52% are millennial moms
- 54% seldom read mom blogs while 77% read Macaroni Kid weekly or more
- 84% of Macaroni Kid readers live within 10 miles of the local edition they read
- 84% enjoy taking family vacations and 87% like going out to dinner
- 92% feel they take better care of their families than they do of themselves
- 83% feel that buying natural or organic foods is important
- 67% have a dog and 43% have a cat