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Meet Our Reader.

She’s young. She’s well-educated.
She puts family first.
She’s a power mom.
She’s a Macaroni Mom.

Reader Demographics

  • 90% are moms of kids aged 1-12
  • 70% have two or more kids
  • 60% have a HHI over $75,000
  • 86% attended college and 21% hold graduate degrees
  • 52% are millennial moms

Reader Sociographics

  • 54% seldom read mom blogs while 77% read Macaroni Kid weekly or more
  • 84% of Macaroni Kid readers live within 10 miles of the local edition they read
  • 84% enjoy taking family vacations and 87% like going out to dinner
  • 92% feel they take better care of their families than they do of themselves
  • 83% feel that buying natural or organic foods is important
  • 67% have a dog and 43% have a cat