Macaroni Kid has the unique ability to geo-target influencer messaging for shopper marketing campaigns. With our model, we have more than 500 local Macaroni Kid Publishers across the US who reach local readers. 90% of our readers live within 10 miles of their influencer. This has two advantages; first, since they are neighbors, there is more influence, second, our readers can actually purchase the product at their local retailer.
As one client put it, "There's nothing more wasteful then having influencers tell moms in California to visit their local Publix!